The B2B buyer journey has grown from 211 to 272 days
Most of that time is spent learning. Buyers consume content for around 220 days before talking to sales, and 90% of them use social media while considering a purchase.
For businesses with long sales cycles, that makes the first click only the beginning. Brands need to stay visible while buyers research, compare options, and move closer to a decision.
Telegram Ads can support different stages of that journey. Channels keep prospects engaged, posts answer specific questions, bots qualify interest, mini apps support product evaluation, and websites or app stores capture higher-intent actions. The challenge is matching the destination to buyer intent and measuring what happens beyond the initial click or lead. That’s what we explore in our new article.
Learn how to structure Telegram Ads for long sales cycles here👉https://magnetto.com/blog/telegram-ads-for-long-sales-cycles/
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