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IAB Europe: 58% Expect Agentic Ad Buying to Reach Regular Use or Scale More than half

IAB Europe: 58% Expect Agentic Ad Buying to Reach Regular Use or Scale

More than half of respondents to a new IAB Europe survey expect AI agents to play a regular role in buying and selling ads within a year. The 58% figure

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Affiverse

Source: Affiverse

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