Blogger | Formación

Capítulo 1. Blogger — para principiantes

Formación
Gratis

En qué se distingue el rol y de dónde sale el primer dinero.

What a blogger sells

Formación
Gratis

A blogger or influencer speaks to their own audience in their own name. An advertiser pays for that attention: for a video, a post or a mention, not for a promise that every follower will buy. A follower who does not watch you is not part of this work. This chapter is about who you speak to and what an honest recommendation looks like.

Escuchar

One niche

Formación
Gratis

A niche is one topic and one kind of person. A channel about everything does not tell an advertiser who will see the product. The first posts keep that topic, even if a louder subject appears nearby. A product for an integration is taken only when it does not contradict the topic. Otherwise the recommendation looks accidental, and the audience can see that.

Escuchar

What an integration looks like

Formación
Gratis

An integration has a product, a format and a mark that it is an ad. You say how the product is useful to you or to your topic, and the one action a person can take. Someone else's result and an income promise are not spoken if you do not have them and they are not in the product terms. There is one link. A second one “just in case” makes it unclear what to count.

Escuchar

A media kit without invented sales

Formación
Gratis

A media kit shows who the audience is and what reach your formats have: a post, a video, a series. You do not write sales that did not happen and you do not paste someone else's stats screenshots. If the cabinet numbers and the kit number disagree, you fix the kit. An honest reach is more useful to an advertiser than a round invention. An invention is still checked against the live post.

Escuchar

A price per format

Formación
Gratis

You name the price for a specific format: one post, one video, one series. “Whatever you pay” with no format is not an agreement. The price includes what you will actually make and the date it goes out. You do not promise payment for someone else's reach or a sales guarantee. If the advertiser asks for a guarantee you do not have, you do not take the format.

Escuchar

After it goes live

Formación
Gratis

When the integration is live, you look not only at the fee, but at retention or reach and the clicks on your link. You give those numbers to the advertiser honestly. You do not draw them. If the link went to the wrong place or the ad mark disappeared, you fix the post. The next integration takes into account whether the person reached the action.

Escuchar