Launching your affiliate program
Affiliate program on your own domain
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Ticket: request your own affiliate program
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Your affiliate program, not $10 arbitrage
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The advertiser pays commission on a confirmed order or lead from product margin, not someone else's CPI. The rate comes from gross margin minus logistics, returns and support. You own the product, terms and service — partners sell you, not a random catalog offer.
Tracking and postback before recruiting
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Rates, caps, hold and rules
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Flat per lead, % of order, tiered revshare. Per-partner and per-offer caps protect margin. Hold covers returns and fraud. Geo, devices and banned sources go in public terms. Rate changes come with notice and an effective date.
First 10–15 partners
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Curate: customers with an audience, 5–15 bloggers, 3–5 niche sites. One personal email with terms and one onboarding link. Mass mail to thousands of strangers is not how you start. Everyone gets a manager contact, not only FAQ.
Creative kit and ad disclosure
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Logos, 1:1 and 9:16 banners, UTM copy, sample posts. Russia: erid where required; EU and US-style — clear affiliate disclosure. Custom partner creatives — after manager approval.
On-time payouts
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Affiliate department
Affiliate department structure
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At launch: channel lead, 1–2 affiliate managers, finance and legal on the terms. Later — quality analyst and partner marketing content. Roles stay separate: the manager does not change the product or promise income not in the terms.
SLA and daily rhythm
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Reply to a partner within one business day; disputed conversion — up to 48 hours with action_id. Morning: inbox and fraud pauses. Day: onboarding and creatives. Evening: top-offer digest to active webmasters. Friday — weekly summary for the lead.
Department KPIs
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Active partners (click in 7 days), confirmed actions, approve rate, partner-channel CAC vs paid ads, fraud share. Not KPI: raw clicks with no confirmations. Quarter goals align with margin, not maximum webmaster count.
Tools: CRM, sheets, templates
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CRM or sheet: partner, geo, rate, cap, status, last contact. Email templates: welcome, pause, payout, fraud decline. Version terms and the creative kit. One source of truth for rates — or disputes never end.
Onboarding a new manager
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AI Desk paired with the manager
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The assistant drafts mail, opens the offer card, sets a reminder for a silent webmaster — no income promises and no payouts without the advertiser's yes. The human checks facts and sends.
Traffic arbitrageurs
Arbitrageur and buyer: who they are for the advertiser
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Arbitrageurs and buyers buy impressions in ad cabinets and send traffic to your offer under program rules. They are not employees: they carry budget risk, but you set caps, geo and banned sources. Program terms cover incentivized traffic, cloaking and creative swaps — cut those sources.
Brief for arbitrage traffic
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Brief includes: product, banned claims in creatives, landings (approved only), target CPA/CPL ceiling, hold, examples of rejected creatives. Without a brief the buyer tests blind and burns your approve. Brief updates — email plus date in the partner area.
Quality, EPC and bundle test
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Watch approve, returns, time to confirm. Partner EPC = payout per click after hold. First buyer test — one source, one creative, budget cap for 3–5 days. Scale only after spend vs confirmed payout makes sense.
Numbers in the campaign dashboard
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Fraud from paid traffic
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Signals: abnormal CR, one IP on hundreds of leads, incentivized traffic, geo spoofing. Auto-pause the partner source with manager alert. Fraud rules are published before the first payout.
Seasonality and Q4 for buyers
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Before peak, check stock, delivery and bids in the buyer cabinet. Rising CPM goes into the CPA ceiling, not into promises to the partner. Separate holiday creative kit — in advance.
Webmasters
My webmasters section
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The affiliate manager runs webmasters: signup link, catalog offer, 7-day quality (clicks, conversions, approve). A new webmaster gets a personal email and a first-click checklist. Mass spam to a list without consent is not a method.
Webmaster onboarding
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Silence and reminders
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No clicks for 7 days — a soft reminder: new creative, other geo or pause. AI Desk and the Telegram bot can set a manager reminder; a human approves the text. Pressure with ban threats without fraud is not practice.
Tiers and volume bonuses
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Base rate up to N confirmed actions per month, +5–10% on the next tier. Terms are public; no retroactive tiers without agreement. Tiers count confirmed actions, not clicks.
Training webmasters and a knowledge base
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How to read stats, where to place the link, what creatives cannot say. Monthly webinar, recording in the cabinet. Top webmasters — early promo access after 90 days of quality. Loyalty = honest stats and on-time payouts.
Offer catalog for webmasters
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Influencers
Influencers as partners
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A blogger brings reach and trust; pay — flat integration fee, CPA on the link or hybrid. Deals run through the creators catalog and Influencer cabinet: format, publish date, labels. Gambling and betting on Instagram/Facebook/TikTok are limited by platform policy — check the offer vertical.
Ad labeling and erid
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Russia: labeling and erid where required; give partners a phrase template per platform. Hidden links and fake reviews are banned in program rules. VIP status does not skip ad disclosure.
Native integration vs performance
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Native — story and trust, longer cycle, higher fee. Performance link in description — faster test, lower CPV. The advertiser counts CAC of confirmed action per format separately. Do not mix in one report without stream tags.
Connecting blogger accounts
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Official Instagram, Telegram channel, TikTok login — in the Influencer cabinet. A webmaster's personal Telegram as a source — separate setup; we do not do mass personal blasts. The catalog offer must allow the social networks the blogger uses.
Brief for an influencer
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Influencer channel report
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Weekly: active bloggers, clicks, confirmed actions, payouts, top and laggards by approve. Compare to webmasters and buyers on CAC, not reach. Scale decisions come after hold.
Partner recruitment media plan
Ad goal: a partner, not a product lead
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Partner recruitment media plan counts cost per approved partner (CPA partner), not a site order. Conversion — program application plus passing moderation. Otherwise you optimize for buyers, not webmasters.
Channels and budget
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LinkedIn and niche media — B2B and fintech; arbitrage Telegram channels — webmasters; conferences — personal contacts. Start: 60% on 1–2 channels with measurable partner CPL, 40% on tests. Budget aligns with partner-channel LTV, not fantasy revenue.
Become a partner landing
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Page: product, average rate, geo, banned sources, application form, FAQ, manager contact. A/B headline and form length — by share of approved applications. Do not promise income — promise transparent terms and payout timing.
Creatives and messaging
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Angles: product margin for the partner, manager support, stable payouts, a case without made-up numbers. 15–30 sec video and static banners for LinkedIn and Telegram. Version creatives when the promo changes.
Four-week calendar
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Week 1: landing launch and one channel. Week 2: creative A/B. Week 3: second channel if CPL below threshold. Week 4: CPL report, application approve, month-2 plan. CPL threshold comes from margin of one active partner.
Media plan report
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Table: channel, spend, applications, approved, partner CPL, partners' first clicks in 14 days. Cut a channel with CPL over 2× median with no quality lift. Link to onboarding: where applications drop.
Offers in CPA networks
Offer integration on CPA Aggregator
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Mirroring in CPA networks
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Moderation and term changes
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Catalog for webmasters
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Mediation with a network in a dispute
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International networks and currency
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Roadmap to go live in networks
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