💰 How the economics of advertising change when a system is in place

With manual buying, the cost of placements is different every time. One channel — one price, another — a different one, a third doesn’t reply at all. The final CPM is calculated after the fact, from a spreadsheet someone maintained manually.

Planning a budget in these conditions is almost impossible.

When advertising runs through a system, the economics change on a structural level. You know in advance how much a thousand impressions will cost. Traffic volume can be forecast before launch. The price doesn’t “jump” from one placement to another — it’s managed through bids within a unified auction.

When both price and volume become predictable, advertising stops being a set of tests with unclear outcomes. It turns into a channel: with a clear model and the ability to calculate unit economics.

⬇️ Launch a campaign in AdsGram and start forecasting your economics.

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Source: AdsGram

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