🔐 Popunder gives advertisers broad reach without requiring extra ad creatives. It works well as an additional channel for direct-response campaigns.
💬 A few things to keep in mind when launching Popunder:
➡️ Start with the right offer. Apps, subscriptions, utilities, VPN, sweepstakes, e-commerce, and other direct-response offers can be a good fit.
➡️ Watch your frequency cap. Too many exposures to the same user can hurt engagement and waste budget.
➡️ Choose your bid carefully. Start with a competitive bid, watch the results, and adjust as you collect data. Smart CPM can help you stay competitive without overpaying.
➡️ Check the numbers by GEO. Popunder costs can vary significantly between markets, so compare traffic costs with your expected conversion rate and payout before scaling.
Check our new guide for more details, including actual Popunder traffic costs, bidding strategies, landing page tips, and ways to read your campaign stats.
Ready to test Popunder?
👉 See what the format can do for you 👈
Adsterra
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