Users open Telegram posts nearly 2 times more often than emails
Email open rates average around 31%, compared to 55–60% for Telegram posts. The numbers draw attention, although one benchmark cannot determine the right marketing channel.
Audience behavior, message formats, automation needs, and the role each channel plays in the funnel all influence performance. Email may be the stronger choice for structured lifecycle communication, while Telegram can provide faster distribution, direct interaction, and bot-led customer journeys.
In our new article, we compare both channels across reach, engagement, automation, business use cases, and their role in the customer journey.
Read the full comparison and decide where each channel fits into your strategy👉https://magnetto.com/blog/telegram-vs-email-marketing
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