❗️New in Telegram Ads: targeting bot audiences
Telegram Ads has introduced a new targeting option for ads shown in bots. You can now reach users based on:
✔️ location,
✔️ interests,
✔️ channel subscriptions.
The eligibility rule stays the same: bots need at least 1,000 monthly users to run ads. The new format currently does not support images or videos, while different landing page options are available, including external websites.
For advertisers, this means more precise audience matching within an inventory that remains relatively unsaturated. With 10+ million bots active on Telegram, there are plenty of opportunities to find the right placements for your campaign.
Need help setting up bot targeting for your next campaign? Contact our team — we're always happy to help.
Magnetto
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