Your TikTok campaign has a good CPL and strong form completion. So why aren't sales closing?
Because both metrics show how easy it is to submit a form, and say very little about who is submitting. A low CPL can mean the offer is attractive. It can also mean the form is simply too easy to fill in, and that accidental or low-intent submissions are getting through.
The numbers that tell you more sit further down: how many leads your team can reach, how many qualify, and what each qualified lead costs. A campaign that looks less efficient on CPL can end up cheaper per qualified lead.
In our latest article, we cover:
▪️How Instant Forms, website forms and messaging ads differ
▪️Six ways to attract more qualified leads from TikTok
▪️Which metrics to track once leads reach your CRM
▪️Where to look when campaign performance starts to drop
Read the full article to bring more qualified leads into your funnel👉https://magnetto.com/blog/tiktok-lead-generation-ads/
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