🇮🇩 40 million people in Indonesia use Telegram regularly
Telegram gives brands access to a sizable audience as competition on Google, Meta, and TikTok intensifies. Google Ads CPCs, for example, increased across 87% of industries in 2025, while Telegram still has lower advertiser density in many niches.
The value of Telegram Ads also lies in relevance. On mainstream platforms, ads appear inside broad algorithmic feeds where users consume a mix of unrelated content. On Telegram, businesses advertise within channels and bots built around specific interests, such as Web3, education, technology, and beyond. Because users choose what they follow, ads appear in relevant contexts, helping brands reach more qualified audiences and drive stronger engagement.
Our latest article breaks down why Telegram advertising in Indonesia deserves attention, how the main ad formats work, and which businesses are best positioned to benefit right now.
Dive in here: https://magnetto.com/blog/telegram-advertising-in-indonesia
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