55% of consumers in Southeast Asia say ads influence what they buy next
That rises to 66% in Thailand and 60% in Indonesia. When shopping online, people in the region are also 1.6 times more likely than the global average to take inspiration from ads.
The opportunity is clear, but competition for attention is intensifying on traditional platforms. Brands need more ways to reach relevant audiences where they actively spend time and engage.
This is where Telegram can add value to the media mix. The platform reaches more than half of internet users in Malaysia, Indonesia and the Philippines every month, while its channel-based structure gives advertisers access to audiences already engaged with specific topics and interests.
Our new guide looks at the trends reshaping advertising in SEA, Telegram adoption across key markets, and how Telegram Ads can support more efficient audience acquisition and regional growth.
Read the full guide here👉https://magnetto.com/blog/telegram-in-southeast-asia
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